Consumer Product

Passione Unghie – Orienta

Stocksolutions S.r.l. the company that owns the brand Passione Unghie was founded in 2011 by Christiana Asekun and Fabio Covioli The firm is active in the Nail Care industry and sells exclusively online, through its website:, a wide range of high quality and innovative products that are always keeping up with the latest trends. Its customer base is mainly made of beauty salons, nail spa and nail art/filing professionals.

The transaction aim is to strengthen Passione Unghie in order to enter new European markets, enlarge its product offer and develop an organizational structure aligned with the current company needs after having experienced a strong and rapid growth in the last few years.

Orienta Partners, specialized in Italian SME investments through club deals, acquires a majority stake into Stocksolutions S.r.l..

Orienta Partners has brought together a pool of investors who have assessed positively the brand extraordinary performance and strongly believe in the company further development and growth.

Equita Private Debt Fund supported Orienta Partners and the founders through the underwriting of mezzanine capital, a preferred equity instrument.

The senior debt was underwrote by Mediocredito Italiano S.p.A. and Banco BPM. Banca IMI S.p.A. acted as the agent bank.

Cross Border was selected as the only advisor by Stocksolutions S.r.l. and has managed all the transaction phases.