Ludostore is an Italian retail chain specialised in video games and entertainment software, with about 35 shops in key locations in north-central Italy.

Allaxia is a leading service provider delivering content to consumers through a variety of platforms, such as the web-based Infinity community, retail shops and events.

Through the acquisition of Ludostore, Allaxia reinforces its leading position in this market segment.

Interbanca, the private equity owner of Ludostore, retained Cross Border as advisor because of its experience in the gaming industry in Europe and its ability to find the most suitable buyer for the second stage in Ludostore’s development.