ICT Media & Digital

DMO – Drugstore.it

Digital Integrity Srl owns Drugstore.it, an Italian internet retailer in personal care, home and pets products that offers a broad range of items at very competitive prices and deliveries timely all over Italy, thanks to efficient warehouse and logistics management.

DMO Spa – Dettaglio Moderno Organizzato is a prominent Italian “brick and mortar” retailer with dedicated brands and extensive chain stores for perfumery, personal care and pet care.

Cross Border acted as advisor to Digital Integrity’s shareholders. The shareholders wanted to find a partner with financial and supply chain capability to improve Drugstore.it offering.

DMO was considering different options to enter massively the online distribution channel and Drugstore.it represented the ideal solution with significant immediate synergies.