Alessandro Rosso Incentive (ARI) is the Italian leader in incentive travel and events, with a 2007 turnover of € 70 million. In recent years, ARI has succeeded in rapid expansion through acquisitions, in a market characterized by strong fragmentation. ARI plans to continue market consolidation through selective acquisitions of competitors.

The spin-off acquired from Gruppo Veronelli is a boutique, high-end incentive–travel and event business, with € 8 million turnover.

To ARI it will contribute a portfolio of selected clients and an above average profitability.

Cross Border has a long experience in the tourism market and has been the closest M&A advisor of the Rosso family since 1998, when it assisted the sale of Francorosso International to Alpitour Italia. We initiated the transaction and acted as advisor to Alessandro Rosso Incentive.