Consumer Product

Millefiori – APE SGR

Millefiori Srl, is the European leader in the high-end room fragrances sector; core business focuses on stick and catalytic diffusers primarily. The Company has shown constant growth and high profitability thanks to a light and extremely efficient business model where the product creativity is developed in house while all production phases are outsourced to selected and reliable third parties. Millefiori sells to the retail channel in over 50 countries world wide, specifically to gift and household ware shops as well as high end department stores.

Assietta Private Equity Fund (APE) is an independent management company whose mission is to raise and manage closed-end private equity funds. Their target is mainly small and medium companies on the Italian industrial and manufacturing market. APE presently advices two funds, with a total commitment of more than € 90 million.

Cross Border advised the owners of Millefiori Srl, handling the whole competitive sale process with PE investors with interest in consumer goods and brands. The acquirer bought 75% while both the entrepreneur and the CEO re invested 25%. Acquisition was financed with 60% equity.